How do we prevent click fraud?

We minimize the possibility of click fraud by making it very difficult to establish a false identity.

  1. We implement a self-sovereign approach to identity, so that a user establishes their identity with reference to other identity information that already exists (linked-In profile, facebook profile, amazon profile, twitter profile, on-line accounts) as well as credentials they choose to provide (e.g. driving license information).
  2. We check for duplication (phone number, email, etc.)
  3. We monitor behavior, primarily for the benefit of real users (so that they are aware of their habits). Any automated behavior will naturally stand out in our analytical activity and would be investigated.
  4. Strong CAPTCHA systems, which by definition prevent bots.